The apparent collapse of the Bud Light brand has been truly delightful to watch and I hope will be viewed a few years from now as the woke left’s Stalingrad. Or rather one of them.
It has certainly given the good ‘ol boys of America a hard target at which to strike and express their disgust at the radical left.
And as a result I imagine that CEO’s across America have since the onslaught of Bubba reined in their marketing departments.
If the value of your product is within the name then it stands to reason that you have to protect the name at all costs. Take ‘Old Spice’ for instance. If you read or hear it, you can almost smell it, such is its place in our collective memory.
But is Old Spice that much better than many other deodorants? I would say no, that its value rather is in its name (and also its packaging).
Now imagine a hugely popular movie is released wherein the writer and director manage to equate Old Spice with crossing-dressing trans lesbian naval reenactors who suffer from chronic flatulence.
May not be the mortal blow that Adolf gave to his family name, but a body blow for sure.
I dont think that Bud Light or its parent company will go under, but I do predict that Bud Light will not recover its crown and I make this prediction based on the following proverbial truths…
A GOOD REPUTATION IS HARD TO BUILD, EASY TO DESTROY, AND MUCH HARDER TO REBUILD THAN TO BUILD.
M.C. Atkins
Look Away... 